Facing Obstacles In Business Growth?
OUR WORK
Helping dental technology stand out
We helped Carestream Dental strengthen its position across the U.S. and Canada with focused branding and integrated campaigns for dental professionals.
Featured Case Study
Turning dental technology into market momentum
Carestream Dental provides digital dentistry products, including imaging equipment, CAD/CAM systems, and practice management software. We localized its brand for North American audiences and developed campaigns that helped dental professionals see Carestream as a trusted partner in their practices.
Industry
Dental Technology
Services
Branding · Integrated Campaigns · Direct Mail · Digital Marketing
Markets
United States and Canada
THE CAMPAIGN
From product awareness to practice partnership
A coordinated campaign helped dental professionals connect Carestream’s technology with the needs of their practices.
Manufacturing
OBJECTIVE
Expand market share and revenue in the U.S. and Canada for Carestream Dental’s imaging, CAD/CAM, and practice management solutions.
Cloud & Data
APPROACH
Localize the brand, launch the TechCheck campaign, and support it with direct mail, digital marketing, email outreach, and trade-show activity.
Energy & Utilities
IMPACT
The case study reports a 520% marketing ROI for the TechCheck campaign and a year-over-year sales increase of nearly 300%. It also reports stronger targeting and brand preference, and a shorter sales cycle.
12+
Industries
Delivering tailored digital solutions across diverse sectors.
40+
Projects Delivered
From strategy to execution, we turn ideas into impact.
96%
Client Retention
Long-term partnerships built on trust and results.
Our Approach
Making advanced dental technology matter to practices
We connected localized messaging, professional education, and coordinated campaign activity to help Carestream build stronger relationships with dental professionals.
01
Localize
Adapt Carestream’s branding and messaging for dental audiences in the U.S. and Canada.
02
Educate
Use TechCheck to highlight the role of dental professionals and position Carestream as a practice partner.
03
Activate
Coordinate direct mail, digital campaigns, email outreach, product launches, and trade-show support.
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